(From the perspective of a community manager) What we “Like”: More space to display images/branding (on profile banner) Pinning and highlighting posts Friend Activity (if there is activity) Ability to show company story through images and Milestones Control over your 3rd party app images Why: The new design demands fresh images for banners, apps, and [...]
A quick tip on growing your reach. As community managers, optimizing the web is important. One way I have optimized Facebook is by posting about national events: the Superbowl, Christmas, and New Years. If your friends and/or pages post similar topics, Facebook’s Newsfeed groups them together as Top Stories. So, by joining that Top Story, your [...]
In the content creation game, publishers’ goals are to keep content active and in your face as long as possible. By active, I mean in terms of social media, gaining likes, views, and comments. As publishers, every piece of content needs to be strategically rung like a wet rag to attract maximum attention. Here are [...]
Part 3 – Question: How often should I post? The best strategy is to use your data. Focus on 2 time attributes: The time of day you post, and your post tear drop. A post tear drop is the length of time from your initial post to when fan stop interacting or dramatically slow down. [...]
How do you get more people to interact with your company’s Facebook? Part 1: Record data. With out data, you are clueless. To unlock a variety of data, experiment posting different content (pictures, reviews, songs, movies, contests) at different times of the day. Be sure to capture data on initial post times, days of week, [...]
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